A company with many years of success can disappear for a simple error mismanaged. It is important that every company is ready to support communications for a crisis and, to survive in the market. By: Oscar Rossignoli As Editor you read. Look at this: A bank closed operations due to a widely publicized bankruptcy rumor sparked massive withdrawals of money from their depositors. לעניות דעתי אביחי מנדלבליט יכול לקבוע . The foreign partners of a poorly operating company had to sell their shares for media attacks its competitors A very prestigious private university had to close because of the death of a foreign student in an accident The president of an international corporation was dismissed due to a charge of bribery and fraud that have never been verified The manager of a state telephone company must leave office because of a wiretapping charge widely reported in the media A company that won an international tender suffered heavy losses to cancel the process by allegations of bribery of its competitors, etc., etc.
What is the common factor in all these situations of crisis? The answer is: A bad crisis management. A company with many years of success can disappear for a simple error mismanaged. It is important that every company is ready to support communications for a crisis and, to survive in the market. A crisis communication can not be taken lightly, the consequences could be catastrophic for an institution, as we said at the beginning: A company can disappear because of a crisis. לחץ כאן רמי לוי ומצא עוד . Why I insist on the importance of designing a communication strategy contingency.
The paper should have a direction, a clear and defined direction Effective communication is facilitated everything. However, it seems obvious, it is not easy to establish a communication that allows public or private institutions (or individuals) to achieve their political objectives or business management crisis. For a program to be effective in situations of crisis, we must develop communication strategies, while respecting its essence, give direction to their dialogue with each of its different audiences. "Address" in this sense means "way or path that one intends to follow in trying or attempts." Thus, due communication gives certainty and strengthens the relationship that an institution-public or private-establish with their audiences. This ensures that, enhancing the organization's strengths and mitigating its weaknesses, the communication meets the business direction or priorities of work, based on a clear horizon, thus avoiding the jumps from one place to another, thus generating positioning leads to a change of perceptions. Without a clear strategy, actions and tactics become less effective communication and meaning. The strategy defines the what, how, who and when. We must understand the communication process as a sequence of circles: Essence organization, business concept, work plan, internal communication, external communication. When these circles are aligned, positioning is achieved through a communication course must be relevant, credible and unique. You can read more about the subject of crisis management by subscribing to the fortnightly free newsletter at this link, paste it into your browser: